• Aria Social Media

6 Reasons Why Instagram Marketing is Important for your Brand

Instagram is most definitely one of the most important social channels around, and any business not yet using it is missing out on something huge! Whether your a big corporation, a small business, or you’re using it to promote your own personal brand, incorporating Instagram into your marketing strategy is a must!

Not really sure why Instagram marketing is important for your brand? Just take a look at the following 6 reasons to see for yourself!

1) Instagram focuses on storytelling

Let's face it, people love stories. We grow up listening to fairytales and happily ever afters, we become absorbed in following the twists and turns of celebrity news, and we’re drawn to people with a knack for recounting dramatic or funny events. Storytelling is simply part of human nature. From a business perspective, telling an interesting story is a great way to create an emotional connection with your audience.

Sharing visual content is the best way to let your audience know what you’re about and helps build a relationship with potential future customers. Focus on feelings, do not just push a product! Embrace the potential that Instagram offers to encourage an emotional response to your brand, and you’ll see a positive impact on the success of your business overall – from visibility through to sales and returning customers.

Tip: Utilize Instagram Stories to share ‘behind-the-scenes’ clips that show the people – and personality – behind your brand!

This is an excellent example of how @Nyquildayquil told a visual story displaying their product surrounded by winter gear intended for what looks to be either a day on the job or possibly a day trip someone had planned and woke up feeling too ill to push through. Feeling under the weather? Makes you want to reach for a Dayquil doesn't it?

2) Visual content is essential to your marketing strategy

Photos are by-far the most engaging content on the Web. It's not a big surprise that visual posts produce 650% higher engagement than text only photos. Instagram is a great platform to engage your fans and keep them coming back for more. Using Instagram to test what resonates with your audience visually will help you develop your branding across the board, and you can incorporate the imagery you use on Instagram into your other marketing channels, such as your blog and email newsletters. Clever, right?

Tip: Stick to a consistent colour scheme and style to ensure your Instagram feed reinforces your brand identity.

Note that each of the pictures below tell a story on their own and each garnered around 7,000 likes EACH and drew engagement from their followers! This is key!

3) You can reach a LOT of people through Instagram marketing

With over 700 million monthly users on the platform, Instagram offers businesses a huge potential audience. When posting on Instagram, hashtags (#) are the best way of getting your content out there and in front of the right people. Just be sure to use relevant hashtags that your target audience are actually searching for. You can also create targeted ads to reach even more potential customers.

This example shows how hashtags are used to catagorize how this business (@downhomeinteriors) wants to be found or what it wants to be associated with.

Tip: Keep in mind that overusing hashtags or using ‘banned’ hashtags can actually have a negative impact on your reach.

4) It’s the perfect opportunity to engage with your community

Instagram actually has the highest average engagement rate of all the main social channels, beating Facebook and Twitter. In fact, it even has a higher brand engagement rate, which shows the audience on Instagram is more open to branded content than they are on other platforms.

A good starting point for generating engagement is to follow people talking about your brand or your products and comment on their photos and videos. You can also start conversations using your own hashtags and inspire your followers to join in. Remember, engaging your fans is not only about publishing photos and videos of your products – you actually need to connect with them! Also, It can be tempting to use bots to comment and like on other posts so that you increase your own likes and follows, but there are lots of reasons not to automate responses! Real engagement is the most important metric to focus on, as real engagement translates into real sales and loyal customers!

@mt.brighton does a great job of "real engagement" by responding to questions which helped draw in paying customers!

5) It’s a goldmine of useful feedback and insights!

As a smart marketer, you probably already monitor conversations about your brand and products on social media. You keep track of your mentions on forums, blogs, Facebook and Twitter. But do you know what people are posting about your brand on Instagram?

Whether or not your brand is present on the platform, people will still use it to talk about your products and services as they do on other social media channels. They’re already publishing pictures of products they buy from you, recording videos, and commenting on each others content about your brand. You can’t (and shouldn’t!) just ignore this feedback. It’s essential to both understand how customers perceive your brand and also to identify brand advocates. Instagram is a goldmine of useful insights into your customers, so utilize it!

Tip: You can use Iconosquare’s Instagram search tool to discover what people say about your brand and which hashtags are related to it.

Below is an example of how @condenasttraveller is talking about @hotelesencia. Not only does it draw added attention to this beautiful hotel on the east coast of Mexico - it's free advertising for the hotel! People will talk about you and your brand! Use this to your advantage!

6) It’s great for keeping an eye on your competitors

You might not use Instagram as a marketing channel yet but your competitors probably already do. So use the platform to follow their activity to see how they interact with their community. What content do they post? When? How often? How do they engage with their fans? Do they have an Instagram contest running? By answering these questions you will be able to discover some best practices in your industry and define your own creative strategy.

Tip: Follow hashtags used by your competitors to keep an eye on their Instagram activity and stay one step ahead.

So, there you have it! Hopefully you’ve gone from asking ‘Why is Instagram marketing important?’ to ‘How can I build a brilliant Instagram marketing strategy’. Well, I’m glad you asked! Give us a call! We can help get you started immediately! Not only can we get you set up, we can manage and monitor your account taking the extra work off of your hands! It takes extra work and knowledge on how to grow your brand effectively - that is what we excel at! Let Aria Social Media Marketing and Productions handle the grit! We can be reached at 810-360-0337.

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