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Top 10 Advantages of a having a Facebook Business Page

Let's be honest, Facebook (whether we like it or not) is the LARGEST and BEST social network to set up camp on with your business, big or small. It's kind of a no-brainer! Over 1 Billion people are active on Facebook on a daily basis. Read that again... 1.37 Billion to be exact, as of 2017 3rd Quarter statistics. Facebook is just too big to ignore. That is a fact. (see attached for the Top 20 Facebook Statistics if you're a data nerd!)


Like many business you are probably trying to decide if it's worth your time, right?



If the stats are not enough for you - consider Facebook's ability to specifically target the demographic that you are intending to reach. It's pretty mind-blowing how this works (a little scary as well!) however Facebook Advertising can be a fantastic and afforadable option as you work to expand your reach!


So with that being said, enough about statistic! You're here to learn about the advantages of utilizing Facebook for your Business! So here you go...


1) Increased Exposure to Potential Customers

- remember 1.37 billion users

- If your business can not find new customers on Facebook, this is a problem.

So many people! Consider utilizing Facebook Advertisements. Very affordable

tool!


2) Gather more Leads

Just having people like your page isn't enough to provide yourself with a long-term,

sustainable business. Sure you can make a good living short-term off just using

your Facebook page. What happens if Facebook actually disappears one day? If

you are not making connections with your followers outside of Facebook, then you

will be in trouble.


That's why smart businesses gather leads in the form of email addresses so they can

contact their community outside of Facebook. Many businesses generate leads

through holding contests, giveaways and sending out newsletters -- it's a proven

system. However, please keep in mind you DO NOT want to hammer your fans with

daily emails peddling products and other stuff -- unless that is what they are signing

up for!


Email them consistently once or twice a week with helpful information that also

leads them to your website -- where they hopefully become customers.


3) Lower your Marketing Expenses


Starting a Facebook business page literally costs you exactly $0.


Sure, you may pay a graphic artist to design a profile picture and cover photo -- but

that's not necessary or even a necessity. Simply using photographs that you take of

your business will work. In some cases that works better than a creative image from

a graphic designer anyhow.


The point here is that getting a page set up costs you absolutely nothing until you

start paying for ads to get Likes, boosting posts and running Sponsored Stories. All

of which you should be doing with your page.


Facebook ads are relatively inexpensive when compared to tradition print ads, radio

and TV and are 1000x more targeted to your specific demographic. No one really

takes out traditional advertisements anymore. They just don't work and are not cost

effective.


4) Reach a Target Audience


Yep, we touched on this above. However it's a point that deserves it's own discussion.

Just because there are 1.37 billion Facebook users does not mean they will or want to

Like your page. In fact, I wouldn't want them all to like my page! Only a small

percentage will actually engage with my posts. You will be able to grab page likes just

by paying for an inexpensive Target Ad on Facebook. Target people who already have

an interest in what you do / "like" brands.


If you're a local business, direct your ads to target customers within a 10-15 mile

radius. The ads might cost you more, but the Likes and potential customers are

laser targeted.


5) Utilize Facebook Analytics

We love the new Facebook Insights provided on Facebook business pages.

Why?


Because they're easy to understand -- even for non-technical people. They provide

great information for business owners.


Taking a quick look at the insights of our client "Hearn Motorsports", You'll see:

  • How many NEW page Likes they have for the week

  • The Reach of our posts & page (take a look at that Reach & tell me Reach is dead!)

  • Engagement of the page

  • Post Performance... and more





You can dig around and find out how specific posts are performing, the demo-

graphics of your fans, etc. You can also can download your insights to really deepdive

the results, however you don't have to -- and most of you don't need to worry about

that. The results provided are usually sufficient.


6) Build Brand Loyalty


Besides being a place to build a customer base and sell products, a Facebook

business page can do wonders for helping you build brand loyalty.


What exactly does that mean?


Well, if you consistently provide valuable and entertaining content, your followers will

stay loyal -- even when you make mistakes. It's true! Humanizing your brand goes a

long way with branding!


These days, people look online to find businesses to buy from -- and they

predominately search social media.


If your followers see you being active and responsive, they're much more likely to do

business with you than a company with no Facebook presence or a poorly run page.

And guess what? You may find that many of your competitors (depending on the size

and nature of your business do not even have a Facebook page!) << Their mistake!


7) Increase Your Web Traffic

Smart Facebook page owners use their pages to drive traffic to their website.


If all you're doing on Facebook is getting engagement on your posts, then you're

really just an entertainer not a marketer. So start using link posts to drive traffic to

your site.


The great thing about link posts is that Facebook now generates a full-width

thumbnail image if your website makes one available. Because they draw more

attention, these wider images are more likely to get clicked. Posting links to your

website is an essential part of any Facebook content strategy.


8) Boost SEO


The topic of SEO and Facebook gets debated quite a bit.


Some argue that the information in the "About" section of a business page is scraped

and thus searchable by Google. It's hard to accurately verify or dispute this claim.


I've tried searching with various keywords for our page and do not find results

related to Post Planner's Facebook page. But when someone searches for "Aria

Social Media Marketing & Promotions" -- our Facebook page shows up on page 1 of

the Google search results.


I believe the more ways people can find you the better!


9) Be Mobile Ready


The vast majority of Facebook users are accessing the site via their mobile devices --

many of them ONLY with a mobile device.


As this trend grows -- it becomes more and more important for your business to have

a presence on Facebook. The great thing about a Facebook page is Facebook does

the heavy lifting for you! -- optimizing your page for both desktop and mobile devices.

The exception are the custom apps (tabs) on your page that are seen on the desktop

but not on mobile devices (unless you supply the mobile friendly link created by an

app provider like ShortStack).


When people view your Facebook page on a mobile device it shows users:

  • Hours of operation

  • Address

  • Reviews

  • Phone number to call directly from the Facebook mobile app

Below is a screenshot from my iPhone 8+ showing the business page for my favorite local clothing boutique "Down Home Interior Down Towne Apparel" -- Tapping "About" provides all the pertinent information about the business - including a phone number and a "call" option to immediately contact the business.



This is a great tool considering that everyone loves to have information immediately available in the palm of their hand! What I really love is that it also provides the business hours and the web address to help drive traffic to your website. BONUS!















10) Spy on your Competition!


An interesting feature on Facebook pages lets businesses spy on competitors.


Now this doesn't mean you can look over their shoulders and check out sales or

results from their ads but it's a great way to see how others in your area and niche

are growing on Facebook.


Just above your cover photo under "insights" you will see something like the image

below: (This example is pulled form our Client "Hearn Motorsports" used in a

previous example.)


Click "+ Add 5 Pages" and you'll be taken to a lightbox where you can add the pages

of those you want to "spy on".


Why is this useful?


If you look at the Pages to Watch and see a page has exploded and gained lots of

new Likes, you can visit that page to see what they're doing right. Perhaps a post

had huge success and you can copy what they are doing on your page to gain more

Likes.


This may not give you a ton of insight, but sometimes just a little motivation can

cause you to break bad habits on Facebook and improve your posting and

advertising.


After all, no company wants a competitor beating them to Likes!


Are you convinced?


Hopefully these 10 advantages have convinced you that having a Facebook business

page is an absolute no-brainer. I personally can't imagine running a business and

NOT having a Facebook page.


Ready to get started and want our help?


Contact Aria Social Media Marketing & Promotions at 810-360-0337

or email us at besocial@ariasocialmedia.com.


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